Business & Markets
Pricing, competition, advertising, and market structure — data stories and teaching cases from the business world.
17 pieces
AppNewChat FRED
Chat with the Federal Reserve Economic Data API. Explore economic indicators, time series, and datasets through natural conversation—powered by cached data for instant responses.
TeachingFast-Food Share of Wallet: COVID Impact
How did the pandemic redraw where consumers spent their fast-food dollars? A share-of-wallet dashboard that benchmarks chains against the category through the shock and recovery.
TeachingGDELT Media Agenda Lab
Search global news and television coverage as an agenda-setting lab: compare attention, tone, source geography, station airtime, and evidence cards from live GDELT APIs.
AppFAL Campaign Studio — AI Marketing Case Studies
Teaching case studies and FAL-powered tools for generative AI in creative marketing — study real campaigns, then turn a strategic brief into production-ready image assets.
TeachingNYC Airbnb: A Listings Atlas
Explore tens of thousands of NYC listings by neighborhood, room type, and price — a worked example of how exploratory views turn a raw marketplace dump into a map of where supply and money actually sit.
TeachingThe Southwest Effect
Does a low-cost carrier entering a route really pull fares down — and by how much, once you hold distance and demand fixed? A visual walk through the classic regression.
AppWorld Trade Atlas
A bilateral goods-trade explorer — 226 countries × 5,021 products, 1995–2024 (CEPII BACI), with country profiles, comparisons, and stories.
TeachingCountercyclical Pricing: Progresso Soup
When demand is seasonal and a recession hits, when should a soup brand cut price and when should it hold? Trace promotion, volume, and competitive response across the cycle.
TeachingFast-Food Brand Perceptual Map
Reduce 48 BAV brand attributes into factor-map axes, inspect loadings, cluster fast-food brands, and test how much Brand Asset follows from the latent perception scores.
TeachingIndustry Ad Spend Explorer
Explore 2018-2022 advertising spend by industry group, advertiser, and media type, with a Covid-era lens on budget shocks, recovery, and media mix shifts.
Milk field experiment
Store-level milk pricing quasi-experiment data with diet soda placebo, whole milk share, flat-pricing treatment, and ZIP income measures.
TeachingNYC Taxi/Ride-Hail: Uber & Lyft at the COVID Emergency
Trace Uber and Lyft rides across NYC pickup zones as demand breaks around the March 2020 emergency declaration, then compare the late-April floor by borough and zone.
Progresso pricing workbook
Teaching workbook with demand, brute-force price search, solver, analytical pricing, seasonal segmentation, and cross-price interpretation tabs.
Progresso soup scanner data
Store-week style scanner data for Campbell, private-label, and Progresso soup volumes and prices, with store geography and local demographics.
TeachingRegulation & Demand for Guns
Analyze FBI background-check data to see how regulatory changes, major events, seasonality, and COVID-era shocks changed U.S. firearm demand across states.
RentHop apartment listings
Apartment listing data with address, hot/not label, coordinates, amenities, bathrooms, bedrooms, and price.
BAV fast-food brand perceptions
Brand Asset Valuator-style fast-food brand metrics, market share, and attribute perception percentages.