Gallery
Dataset·Pricing & CPG·csv

Milk field experiment

Store-level milk pricing quasi-experiment data with diet soda placebo, whole milk share, flat-pricing treatment, and ZIP income measures.

Download csv · 93 KB
Rows
1,708
Columns
6
Format
csv
Size
93 KB

Grain
One row per store.

Teaching uses

  • Estimate the impact of flat milk pricing on whole-milk share.
  • Use diet soda share as a placebo outcome.
  • Teach heterogeneous treatment effects by ZIP income group.
  • Build a field-experiment or quasi-experiment dashboard.

Columns 6

NameTypeNullUniqueExamples
Store Numberint640%1,7081, 2, 3
Share of Diet Sodafloat640%4300.522, 0.203, 0.524
Share of whole milkfloat640%5760.083, 0.386, 0.23
Flat Pricing?str0%2Whole_milk_Expensive, Equal_Price
Zip_Incomeint640%1,39940251, 14243, 26427
Zip_ncome_Groupsstr0%5High Income Zip Codes, Low Income Zip Codes, Quint 4

Source context: section3_data.md · documented in local notes