Vishal Singh
Research & Publications

Vishal Singh

Professor of Marketing & Director, Stern Center of Research & Computing (SCRC), Stern School of Business, New York University

vsingh@stern.nyu.eduvishalsingh.org Teaching LinkedIn
Empirical IORetail CompetitionConsumer BehaviorPublic HealthBig Data & PsychologyPolitical Science

Refereed Publications

31

  • Guler, U., V. Singh (2026). “Polarized Consumption.” Quantitative Marketing and Economics, 24(1), No. 2, 32 pp..link

  • Guler, U., K. Misra, V. Singh (2024). “Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry.” Marketing Science, 43(5).

  • Misra, K., V. Singh, Q. Zhang (2022). “Frontiers: Impact of Stay-at-Home Orders and Cost-of-Living on Stimulus Response — Evidence from the CARES Act.” Marketing Science, 41(2), 211–229.

  • Casidy, R., et al. (incl. V. Singh) (2021). “Religious Belief, Religious Priming, and Negative Word of Mouth.” Journal of Marketing Research, 58(4), 762–781.

  • Wang, Y., M. Lewis, V. Singh (2021). “Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-smoking Ads Across Cigarette Brands.” Journal of Marketing, 85(3), 150–167.

  • Ma, Y., P.B. Seethu Seetharaman, V. Singh (2021). “A Multi-category Demand Model Incorporating Inter-product Proximity.” Journal of Business Research, 124, 152–162.

  • Guler, U., K. Misra, V. Singh (2019). “Heterogeneous Price Effects of Mergers: Evidence from the Car Rental Industry.” Marketing Science, 39(1).

  • Morisi, D., J. Jost, V. Singh (2019). “An Asymmetrical President-in-Power Effect.” American Journal of Political Science, 113(2), 614–620.

    Volume as listed in CV — verify

  • Thomadsen, R., V. Singh, et al. (2018). “How Context Affects Choices.” Customer Needs and Solutions, 5(1–2), 3–14.link

  • Jost, J., M. Langer, V. Singh (2017). “The Politics of Buying, Boycotting, Complaining, and Disputing.” Journal of Consumer Research, 44(3).

  • Kim, B.J., V. Singh, R.S. Winer (2017). “The 80-20 Rule in Marketing: An Empirical Generalization.” Marketing Letters, 28 (December), 491–507.

  • Wang, Y., M. Lewis, V. Singh (2015). “The Complex Consequences of Counter-Marketing: The Case of Cigarettes.” Marketing Science, 35(1), 52–73.

  • Khan, R., K. Misra, V. Singh (2015). “Will a Fat Tax Work?.” Marketing Science, 35(1), 10–26.

    Finalist, Best Paper in Marketing Science

  • Hansen, K., R. Khan, V. Singh (2014). “Hierarchical Modeling of Choice Concentration of US Households.” Bayesian Inference in the Social Sciences (Wiley), eds. I. Jeliazkov & X. Yang, 249–268.

  • Khan, R., K. Misra, V. Singh (2013). “Ideology and Brand Consumption.” Psychological Science, 24(3), 326–333.

  • Zhu, T., V. Singh, A. Dukes (2011). “Local Competition, Entry, and Agglomeration.” Quantitative Marketing and Economics, 9, 129–154.

  • Meyer, R.J., J. Vosgerau, V. Singh, et al. (2010). “Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research.” Marketing Letters, 21(3), 301–315.

  • Khan, R., M. Lewis, V. Singh (2009). “Dynamic Customer Management and the Value of One-to-One Marketing.” Marketing Science, 28(6), 1063–1079.

  • Zhu, T., V. Singh (2009). “Spatial Competition with Endogenous Location Choices — An Application to Discount Retailing.” Quantitative Marketing and Economics, 7, 1–35.

  • Zhu, T., V. Singh, M. Manuszak (2009). “Market Structure and Competition in the Retail Discount Industry.” Journal of Marketing Research, 46(4), 453–466.

    Nominated, Paul Green Award

  • Hansen, K., V. Singh (2009). “Market Structure Across Retail Formats.” Marketing Science, 28(4), 656–673.

  • Chen, T., B. Sun, V. Singh (2009). “Investigating Consumer Choice Dynamics Around Marlboro Friday.” Marketing Science, 28(4), 740–758.

  • Hansen, K., V. Singh (2008). “Research Note: Does Store Brand Create Store Loyalty? An Empirical Investigation.” Management Science, 54(10), 1828–1834.

  • Singh, V., T. Zhu (2008). “Pricing and Market Concentration in Oligopoly Markets.” Marketing Science, 27(6), 1020–1035.

  • Draganska, M., S. Misra, V. Singh, et al. (2008). “Discrete Choice Models of Firms’ Strategic Decisions.” Marketing Letters, 19, 399–416.

  • Singh, V., K. Hansen, R. Blattberg (2006). “Market Entry and Consumer Behavior: The Case of Wal-Mart Supercenter.” Marketing Science, 25(5), 457–476.

  • Lewis, M., V. Singh, S. Fay (2006). “Forecasting the Impact of Non-linear Shipping and Handling Fees.” Marketing Science, 25(1), 51–64.

  • Hansen, K., V. Singh, P. Chintagunta (2006). “Understanding the Store-brand Purchase Behavior Across Categories.” Marketing Science, 25(1), 75–90.

  • Singh, V., K. Hansen, S. Gupta (2005). “Modeling Preferences for Common Attributes in Multi-category Choice.” Journal of Marketing Research, 42(2), 195–209.

    Nominated, Paul Green Award

  • Chintagunta, P., J.P. Dube, V. Singh (2003). “Balancing Profitability and Customer Welfare in a Supermarket Chain.” Quantitative Marketing and Economics, Inaugural Issue, 1(1).

  • Chintagunta, P., J.P. Dube, V. Singh (2002). “Market Structure Across Stores: An Application of a Random Coefficients Model with Store-Level Data.” Advances in Econometrics: Econometric Models in Marketing (JAI Press), eds. P. H. Franses & A. Montgomery.

Working Papers & Under Review

8

  • Guler, U., V. Singh. “The Ideological Geography of Brand Preference.” Working paper.

  • Hansen, K., K. Misra, V. Singh. “Pricing a Participation-Dependent Product: Evidence from the Mega Millions Redesign.” Working paper.

  • Misra, K., U. Guler, V. Singh. “Algorithmic Collusion Through Data Sharing.” Working paper.

  • Chen, M., M. Draganska, V. Singh. “Risk Shocks and Preventive Demand: Evidence from Dobbs v. Jackson.” Working paper.

  • Hansman, C., H. Hong, A. De Paula, V. Singh. “A Sticky-Price View of Hoarding.” Working paper.

  • Chen, M., V. Singh. “Poverty & Consumption.” Working paper.

  • Kim, B.J., M. Ishihara, V. Singh. “Peer Effects in Platform Adoption: The Case of US High School Teachers.” Working paper.

  • Amir, O., et al. (incl. V. Singh) (2023). “Using Large Datasets to Address Behavioral Research Questions.” Working paper.

Other Writing

4

  • Khan, R., K. Misra, V. Singh (2016). “Even a 14-Cent Food Tax Could Lead to Healthier Choices.” Harvard Business Review.

  • Singh, V., K.T. Hansen, R.C. Blattberg (2010). “Market Entry & Consumer Behavior.” Perspectives on Promotion and Database Marketing: The Collected Works of Robert C. Blattberg (World Scientific), p. 297.

  • Singh, V. (2010). “Contributions Using Micro Consumer Models to Address Macro Marketing Problems.” Perspectives on Promotion and Database Marketing (World Scientific), 261–264.

  • Singh, V.P., J.-P. Gervais, C.P. Baumel (1998). “Consumer Willingness to Purchase Factory-Production Ethanol Cars: A Contingent Valuation Approach.” Journal of the Transportation Research Forum, 37(2).