Vishal Singh

Hansen, K., K. Misra, V. Singh. “Pricing a Participation-Dependent Product: Evidence from the Mega Millions Redesign.” Working paper.link

Misra, K., U. Guler, V. Singh. “Algorithmic Collusion Through Data Sharing.” Working paper.link

Guler, U., V. Singh. “The Ideological Geography of Brand Preference.” Working paper.link

Chen, M., M. Draganska, V. Singh. “Risk Shocks and Preventive Demand: Evidence from Dobbs v. Jackson.” Working paper.link

Hansman, C., H. Hong, A. De Paula, V. Singh. “A Sticky-Price View of Hoarding.” Working paper.link

Chen, M., V. Singh. “Poverty & Consumption.” Working paper.

Kim, J.Y., M. Ishihara, V. Singh. “Health Insurance and Dynamics of Patient Decision Making.” Working paper.link

Duhachek, A., V. Singh. “The Midlife Mental-Health Trough Is Concentrated Among Lower-Income Adults.” Working paper.link

Guler, U., V. Singh (2026). “Polarized Consumption.” Quantitative Marketing and Economics, 24(1), No. 2, 32 pp..link

Guler, U., K. Misra, V. Singh (2024). “Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry.” Marketing Science, 43(5).link

Misra, K., V. Singh, Q. Zhang (2022). “Frontiers: Impact of Stay-at-Home Orders and Cost-of-Living on Stimulus Response — Evidence from the CARES Act.” Marketing Science, 41(2), 211–229.link

Casidy, R., et al. (incl. V. Singh) (2021). “Religious Belief, Religious Priming, and Negative Word of Mouth.” Journal of Marketing Research, 58(4), 762–781.link

Wang, Y., M. Lewis, V. Singh (2021). “Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-smoking Ads Across Cigarette Brands.” Journal of Marketing, 85(3), 150–167.link

Ma, Y., P.B. Seethu Seetharaman, V. Singh (2021). “A Multi-category Demand Model Incorporating Inter-product Proximity.” Journal of Business Research, 124, 152–162.link

Guler, U., K. Misra, V. Singh (2019). “Heterogeneous Price Effects of Mergers: Evidence from the Car Rental Industry.” Marketing Science, 39(1).link

Morisi, D., J. Jost, V. Singh (2019). “An Asymmetrical President-in-Power Effect.” American Political Science Review, 113(2), 614–620.link

Thomadsen, R., V. Singh, et al. (2018). “How Context Affects Choices.” Customer Needs and Solutions, 5(1–2), 3–14.link

Jost, J., M. Langer, V. Singh (2017). “The Politics of Buying, Boycotting, Complaining, and Disputing.” Journal of Consumer Research, 44(3).link

Kim, B.J., V. Singh, R.S. Winer (2017). “The 80-20 Rule in Marketing: An Empirical Generalization.” Marketing Letters, 28 (December), 491–507.link

Khan, R., K. Misra, V. Singh (2016). “Even a 14-Cent Food Tax Could Lead to Healthier Choices.” Harvard Business Review.

Wang, Y., M. Lewis, V. Singh (2015). “The Complex Consequences of Counter-Marketing: The Case of Cigarettes.” Marketing Science, 35(1), 52–73.link

Khan, R., K. Misra, V. Singh (2015). “Will a Fat Tax Work?.” Marketing Science, 35(1), 10–26.link

Hansen, K., R. Khan, V. Singh (2014). “Hierarchical Modeling of Choice Concentration of US Households.” Bayesian Inference in the Social Sciences (Wiley), eds. I. Jeliazkov & X. Yang, 249–268.link

Khan, R., K. Misra, V. Singh (2013). “Ideology and Brand Consumption.” Psychological Science, 24(3), 326–333.link

Zhu, T., V. Singh, A. Dukes (2011). “Local Competition, Entry, and Agglomeration.” Quantitative Marketing and Economics, 9, 129–154.link

Singh, V. (2010). “Contributions Using Micro Consumer Models to Address Macro Marketing Problems.” Perspectives on Promotion and Database Marketing (World Scientific), 261–264.

Singh, V., K.T. Hansen, R.C. Blattberg (2010). “Market Entry & Consumer Behavior.” Perspectives on Promotion and Database Marketing: The Collected Works of Robert C. Blattberg (World Scientific), p. 297.

Meyer, R.J., J. Vosgerau, V. Singh, et al. (2010). “Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research.” Marketing Letters, 21(3), 301–315.link

Khan, R., M. Lewis, V. Singh (2009). “Dynamic Customer Management and the Value of One-to-One Marketing.” Marketing Science, 28(6), 1063–1079.link

Zhu, T., V. Singh (2009). “Spatial Competition with Endogenous Location Choices — An Application to Discount Retailing.” Quantitative Marketing and Economics, 7, 1–35.link

Zhu, T., V. Singh, M. Manuszak (2009). “Market Structure and Competition in the Retail Discount Industry.” Journal of Marketing Research, 46(4), 453–466.link

Hansen, K., V. Singh (2009). “Market Structure Across Retail Formats.” Marketing Science, 28(4), 656–673.link

Chen, T., B. Sun, V. Singh (2009). “Investigating Consumer Choice Dynamics Around Marlboro Friday.” Marketing Science, 28(4), 740–758.link

Hansen, K., V. Singh (2008). “Research Note: Does Store Brand Create Store Loyalty? An Empirical Investigation.” Management Science, 54(10), 1828–1834.link

Singh, V., T. Zhu (2008). “Pricing and Market Concentration in Oligopoly Markets.” Marketing Science, 27(6), 1020–1035.link

Draganska, M., S. Misra, V. Singh, et al. (2008). “Discrete Choice Models of Firms’ Strategic Decisions.” Marketing Letters, 19, 399–416.link

Singh, V., K. Hansen, R. Blattberg (2006). “Market Entry and Consumer Behavior: The Case of Wal-Mart Supercenter.” Marketing Science, 25(5), 457–476.link

Lewis, M., V. Singh, S. Fay (2006). “Forecasting the Impact of Non-linear Shipping and Handling Fees.” Marketing Science, 25(1), 51–64.link

Hansen, K., V. Singh, P. Chintagunta (2006). “Understanding the Store-brand Purchase Behavior Across Categories.” Marketing Science, 25(1), 75–90.link

Singh, V., K. Hansen, S. Gupta (2005). “Modeling Preferences for Common Attributes in Multi-category Choice.” Journal of Marketing Research, 42(2), 195–209.link

Chintagunta, P., J.P. Dube, V. Singh (2003). “Balancing Profitability and Customer Welfare in a Supermarket Chain.” Quantitative Marketing and Economics, Inaugural Issue, 1(1).link

Chintagunta, P., J.P. Dube, V. Singh (2002). “Market Structure Across Stores: An Application of a Random Coefficients Model with Store-Level Data.” Advances in Econometrics: Econometric Models in Marketing (JAI Press), eds. P. H. Franses & A. Montgomery.link

Singh, V.P., J.-P. Gervais, C.P. Baumel (1998). “Consumer Willingness to Purchase Factory-Production Ethanol Cars: A Contingent Valuation Approach.” Journal of the Transportation Research Forum, 37(2).