An interactive textbook
Data Driven Decision Making
From Business Questions to Visual Evidence, Algorithms, and AI Workflows
An expandable online book that moves from raw business questions to visual evidence, causal estimates, machine-learning models, and modern AI agents — each chapter paired with real datasets and hands-on interactive studios.
Vishal Singh · NYU Stern · vsingh@stern.nyu.edu
The arc of the book
From business questions to AI workflows
Seven parts, each building on the last. Pick a part to see its chapters — or start at the beginning and follow the path end to end.
Companion data
Dataset portraits
Guided reads of the corpora behind the case chapters — what is in them, how they are shaped, and the ways they mislead.